Michael Dear
Graphic Designer / Illustrator
Green Airways
For my final project in third year I have decided to create a fictional airline that promotes and provides a more environmental friendly way to travel. I have designed a brand guidelines, promotional material and some mock ups of planes for this airline, Green Airways is to go up against other big already established airlines therefor having a feature and service they do not provide is fundamental in becoming a bigger and better alternative to them.
Here is my logo for Green Airways, my inspiration for this logo was combined three main elements; the recycling arrow, the letter 'G' and an aeroplane.
Here is an overview of my brand guidelines that I created for Green Airways, in the guidelines i decided to include; Mission Statement, Construction of the Logo, Use of Colour, The Green Colour, Typography, How Not to Use the Logo, Plane Concepts, Seat Concepts and Uniform.
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I believe this brand guideline gives a good overview of what the company is about and the main goal of it. It highlights the natural and environmental friendly values of the company.
Here are two concepts for the graphics that would appear on the aircraft for Green Airways.
