Recently I was approached by one of the employees of Revitalise Aesthetics, they wanted a logo designed to be used for their business cards etc. They gave me a little list of some features they wanted to be included in the logo design. They wanted a pastel colour based logo with serif typography, they wanted the logo to be simple and modern to fit in with the current market. I did some research into Revitalise Aesthetics finding out they're a beauti company that focuses on natural lip fillers etc. This would help steer my logo design to be more focused in the beauty market to compete with their logos out there. In the end I made the logo they wanted, it was really good experience to deal with a live client and I learnt that sometimes it is extremely hard to explain certain things that they don't experience as a designer like why text has to be a certain why or the hierarchy of information.