Had to hand in my Literature review today, I decided I wanted to focus my dissertation around the development of the KFC fast food brand. I think it's very interesting how a logo and brand can develop due to external factors such as social, technological and popularity. It is also very interesting how other brands in the same industry will develop and even mimic their competitors, that isn't the only interesting thing but also the fact as target audience changes and grows up it is amazing to see how a brand can completely change their approach to the audience to better appeal to them. I feel like I have a solid choice to base my dissertation on and it also has some very interesting advertising choice throughout its time.